Why the Ford F-150 has dominated its class since 1948
How do you measure a year? In daylights, in sunsets, in midnights or units sold? In 2017, Ford reported a record breaking number with 896,764 F-150’s sold in the U.S., outselling the runner up truck by nearly 311,000 units. The F-150 claimed its title as the best-selling truck in America untouched in 2017. Though, we’re not surprised. The F-150 was also 2016’s best-seller, as well as 2015’s, as well as the 33 consecutive years before. The F-series are the undisputed top dogs when it comes to full size pick-ups. But what is it that makes them so dominant? Perhaps it’s their “Built Tough” DNA, or their ever-progressing technology, or maybe their best-in-class torque—or all three plus more.
Someone you can trust
Let’s start with reliability. According to Autobytel, there are more F-series trucks on the road with 250,000 miles or more on them than any other brand. And Ford’s explanation? It’s no coincidence, “It’s by design.” The rugged off-road king was put through 10 million miles of testing before it was offered for sale. It voyaged the country, hauling trailers through desert plains and over mountain tops. From heat to snow, to rain and sleet, the only maintenance required was a new air filter every now and then. But other than that, the truck ran flawlessly. Reliability and ruggedness are two key attributes when it comes to naming the #1 truck in America.
But if there’s one thing you risk when buying a truck, it’s poor gas mileage. Well, not so much with the F-150. The Ford engineering team have focused their efforts on improving fuel efficiency on their most beloved model year after year. Between the adoption of military grade aluminum alloys and 3.5-liter turbocharged EcoBoost engine, Ford shaved nearly 700 pounds of deadweight off the body, generating 365 horsepower and 420 ft-lbs of torque. The monster of an engine delivers 26 miles per gallon. Not bad for a pick-up.
Of course, we could go on and on about the incredible capability, but no one says it quite like Dennis Leary.
The Toughness of a Ford and Luxury of a Lincoln
And of course, he’s just covering the basics. The F-150 has a history of being user friendly and a way of fitting into the family. And have we mentioned the optional comfort and convenience features?
Now, some truck-loyalists don’t think a truck should have all the bells and whistles, which is why the F-150 has the option for luxury. Cognac leather, heated and cooled seats, an 8” touch screen, Alexa connectivity, and so much more have been added for comfort and charisma.
But even with all of the engineering innovations we drool over, one aspect of the Ford F-150 remains remarkably conservative. They say not to judge a book by its cover, but the Ford F-150 may be an exception. Beautiful on the outside, and no disappointments on the inside. When it comes to the exterior styling, the F-150 look is refreshingly traditional and ironically unique. It would just seem as though Ford has mind-readers at their plant who know exactly wh0 they’re marketing to and have never failed to give the people what they want.
So a toast to the world’s most beloved truck. We look forward to the next 70 year run.